Monday 24 February 2014

When will the lies about Pujya Shree come to an end?



By the time the World War I and 2 was at its peak, the main 2 participants namely United States of America and Germany, were engaged in the different war altogether – it was the war of propaganda. One question which has beguiled social scientists and war experts for years is – how can communication be utilised to create a rift in the society? It was well-known back then that once the society was weakened with propaganda it became much easier for enemies to break it down. Through the use of propaganda, world powers have done many good things but one cannot say that propaganda will always be used for good!



Very recently, we have seen propaganda being used in a very negative way. It has hurt the sentiments of not just the normal Indian, it has indeed broken down many by attacking their trust and love for a person whom they had come to consider as their sole leader – in matters of the heart and that of the soul.




In 1922, a famous expert on propaganda, Walter Lippman published his work known as the Public Opinion. In it he explains his theories on the formation of public opinion he uses the example of a situation that occurred in 1914 which involved three nations namely Germany, France and United Kingdom. His work covered various aspects of how these three countries tried to enforce the law on an island where people were living peacefully for several centuries. These three countries had brainwashed the Islanders into fighting among themselves. The very premise of conducting propaganda is creating some sort of barrier between the public and the event. When this separation occurs, it becomes easy to manipulate and present limited information to the public

. Lippman showed how individuals used media to form their opinions. Media affected the judgement of the people and their imagination and propagandists used this to change the perception of those who accessed media on a regular basis. Now of course we need to understand that the Islanders did not have Internet connections or newspapers but they had access to something primitive but equally powerful as today's TV channels and newspapers. Lippman recognised that by altering the flow of information and limiting the truth in content the public can be forced into forming the wrong perception of the world.


6 comments:

  1. Absolutely true! Strategy is same only medium is different. We have to realise this before its too late!

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  2. saints are at target wake up hindus hey are hinduism saviour ....protect our religion and support the innocent saints asaramji bapu is been framed in a vicious conspiracy ..

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  3. Bapuji is a true savior of humanity and Hinduism!!!

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  4. & yes , the same strategy is been used now against saints.. Our own people on the basis of Media Mindset will be harsh on Truth & morals.. India need to put an End to Paid media for sure ..the sooner the better

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  5. Very true! the strategy is used against Bapuji as a biggest conspiracy ever ! People should realise this.

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  6. consumer psychology used to its very best

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